What is Strategy?

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A company’s strategy consists of the set of competitive moves and business approaches that management is employing to run the company.

Strategy is management’s Game Plan to:

• Attract and please customers
• Stake out a market position
• Conduct operations
• Compete successfully
• Achieve organisational objectives

Figure 33 illustrates the 3 big strategic questions:

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Reference(s)
	Book		Johnson, G., Scholes, K. & Whittington, R. (2007) Exploring Corporate Strategy: Text & Cases with Companion Website Student Access Card: Text and Cases. 8th Edition. Financial Times Prentice Hall: United Kingdom (UK), England, Essex, Harlow. [ISBN: 9780273711926]. [Available on: Amazon: https://amzn.to/3f7sg4u].
	Book		Robson, W. (1997) Strategic Management and Information Systems: An Integrated Approach. 2nd Edition. Pitman: United Kingdom (UK), England, London. [ISBN: 9780273615910]. [Available on: Amazon: https://amzn.to/3EZNmvZ].

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Reference (or cite) Article
	Kahlon, R. S. (2013) What is Strategy? [Online]. dkode: United Kingdom, England, London. [Published on: 2013-01-27]. [Article ID: RSK666-0000093]. [Available on: dkode | Ravi - https://ravi.dkode.co/2013/01/what-is-strategy.html].

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